Riva Restaurant

Sidney, BC

We collaborated with Riva to lead a comprehensive brand refresh, repositioning the restaurant as a modern, locally driven dining destination on Vancouver Island. This included a full rebranding strategy—from refining visual identity and brand messaging to curating a refreshed guest experience. We also guided the design and content strategy for Riva’s new website, ensuring it reflected the updated brand voice while improving user experience and online discoverability.

SERVICES RENDERED

• Brand Realignment & Strategic Identity Development
  Partnered with Riva to refine and reposition its brand identity in alignment with its evolving culinary direction and target demographic. This process involved clarifying core brand values, tone of voice, and guest experience pillars to create a consistent and compelling narrative across all touchpoints.

• Comprehensive Rebranding & Visual Design
  Oversaw the complete rebranding of Riva, including the design of a new logo, selection of custom typography, and development of supporting visual assets. Led the redesign of all menus—food, beverage, and wine—to reflect the updated aesthetic while improving readability, structure, and guest engagement.

• Website Design & Digital Presence
  Directed the creation of a fully custom website tailored to Riva’s new brand identity. Focus areas included visual storytelling, user-friendly navigation, responsive design, and enhanced SEO performance to drive traffic and improve online reservations.

• Venue-Wide Brand Integration
  Ensured full alignment between the brand and in-venue experience through staff touchpoints, printed materials, signage, and service delivery. Worked with the leadership team to maintain brand cohesion throughout the restaurant, from guest-facing elements to internal culture and communications.