Copperpenny Distillery
North Vancouver, BC
Shawn Soole partnered with Copperpenny Distillery to bring their vision to life, from initial concept to grand opening. Working closely with the founders, he helped shape the bar design, guest flow, and cocktail program to reflect Copperpenny’s craft-forward identity and North Vancouver roots. His hands-on approach ensured every detail supported their brand values, resulting in a vibrant, community-focused space that seamlessly blends distillery operations with a world-class tasting room experience.
SERVICES RENDERED
Bar Area Design & Technical Drafting
Led the conceptual and functional design of the bar area, including the creation of detailed AutoCAD plans. This included the development of Copperpenny’s signature “wave” back bar—a visually striking and operationally efficient focal point that enhances both workflow and guest experience.Human Resources & Operational Systems
Developed HR infrastructure tailored to a new distillery operation, including recruitment strategies, onboarding processes, and customized staff training modules. Focused on cultivating a high-performing team aligned with the brand’s culture and service ethos.Beverage & Food Program Development
Provided full-spectrum consultation on the launch beverage program, including signature cocktail development, spirits integration, and non-alcoholic offerings. Advised on menu engineering, supplier partnerships, and kitchen coordination to ensure a cohesive and profitable food and drink experience.Business Mentorship & Strategic Support
Acted as an advisor to ownership throughout the pre-opening and launch phases, offering strategic mentorship on brand positioning, guest experience, pricing models, and long-term operational planning to support sustainable growth.
