Soole Hospitality Concepts is a full-spectrum consultancy specializing in concept development, branding, design, and construction for hospitality venues. From idea to opening, we guide clients through every phase—crafting cohesive brand identities, designing intuitive spaces, and managing buildouts with precision. We also develop robust HR systems, onboarding processes, and team training programs that foster strong culture and accountability. Our expertise extends to food and beverage development, ensuring menus align with both brand vision and market demand. At SHC, we don’t just help you launch a venue—we help you build a lasting, profitable concept with soul, strategy, and style.

ABOUT SHAWN SOOLE

Shawn Soole is the founder of Soole Hospitality Concepts (SHC), a consultancy dedicated to elevating hospitality businesses through strategic operations, brand development, and team culture. With over 20 years of hands-on experience, Shawn specializes in venue launches, SOP creation, menu development, hiring systems, and leadership coaching. His approach combines creativity with operational excellence, helping independent operators and multi-venue groups streamline systems and build sustainable, people-first businesses. Whether rebranding a concept or implementing a 90-day cultural reset, SHC provides tailored solutions that drive results. Shawn’s mission is simple: to make the hospitality industry better for owners, teams, and guests alike.