Garrick’s Head

Victoria, BC

Shawn Soole partnered with Garrick’s Head Pub to modernize its cocktail offering and strengthen the financial performance of its beverage program while respecting the pub’s long-standing heritage. Working closely with ownership and management, the focus has been on refreshing the cocktail menu, tightening cost controls, and ensuring the bar program reflects both contemporary guest expectations and sustainable margins. Through targeted menu redevelopment, strategic recosting, and operational refinement, Garrick’s Head is positioned to elevate its cocktail identity without losing the approachability and character that define the pub.

SERVICES RENDERED

• Cocktail Menu Revamp & Direction
  Redesigned the cocktail menu to balance classic pub sensibility with modern technique and presentation. Emphasis was placed on clarity, speed of execution, staff confidence, and guest appeal, ensuring cocktails complement the pub environment rather than compete with it.

• Beverage Program Recosting & Margin Optimization
  Conducted a full review of cocktail, spirit, wine, and beer pricing to align pours, recipes, and menu pricing with target COGS. Adjustments were made to improve overall profitability while maintaining perceived value for guests.

• Recipe Standardization & Build Efficiency
  Refined cocktail specs, glassware usage, and prep methods to improve consistency, reduce waste, and increase service speed—supporting both busy peak periods and staff training.

• Supplier & Product Rationalization
  Assessed the existing product mix to streamline SKUs, reduce duplication, and ensure every spirit and modifier earns its place on the back bar, supporting both storytelling and financial performance.

• Operational Alignment & Staff Enablement
  Provided guidance on training frameworks, menu education, and service execution to ensure the refreshed beverage program is easy to maintain, scalable, and consistently delivered across shifts.