Behind the Bar with Alex Kratena: Designing Drinks That Tell a Story

In this episode of the Post Shift Podcast, I had the pleasure of sitting down with Alex Kratena, a renowned figure in the world of mixology. Alex shared his journey from bartender to global ambassador, offering insights into the art of cocktail creation and the importance of storytelling in drink design.

From Bartender to Global Ambassador

Alex's career began behind the bar, where he honed his skills and developed a passion for mixology. His dedication and innovative approach led him to become a global ambassador for the renowned bar, Artesian. During his tenure, Artesian was recognized as the World's Best Bar multiple times, a testament to Alex's influence and expertise in the industry.

The Art of Cocktail Creation

One of the key themes of our conversation was the importance of storytelling in cocktail creation. Alex emphasized that each drink should tell a story, whether it's about the ingredients, the inspiration behind the drink, or the experience it aims to provide. He believes that a well-crafted cocktail is more than just a combination of flavors; it's an experience that engages the senses and evokes emotions.

Innovation and Tradition

While Alex is known for his innovative approach to mixology, he also stressed the importance of respecting tradition. He discussed how understanding the classics and the history behind cocktails can provide a solid foundation for creativity. By blending innovation with tradition, bartenders can create drinks that are both unique and rooted in history.

Mentorship and Leadership

Throughout our conversation, Alex highlighted the significance of mentorship and leadership in the hospitality industry. He shared how he has mentored numerous bartenders, helping them develop their skills and find their own voices in the industry. Alex believes that fostering a supportive and collaborative environment is crucial for personal and professional growth.

Looking Ahead

Looking to the future, Alex expressed his excitement about the evolving landscape of the cocktail industry. He sees a growing emphasis on sustainability, with bartenders seeking out local and sustainable ingredients. Additionally, he noted the increasing interest in non-alcoholic beverages, reflecting a shift towards inclusivity and wellness in the drinking culture.