From Punch to Present Day: David Wondrich on Writing, Research, and Revival

In a recent episode of the Post Shift Podcast, I had the honor of speaking with David Wondrich, a pioneer in cocktail history and a leading voice in the modern cocktail renaissance. David's work has not only chronicled the evolution of spirits and cocktails but has also played a pivotal role in shaping the way we appreciate and understand our drinking culture today.

A Journey into Cocktail History

David's passion for cocktails began as a personal interest, but it quickly transformed into a professional endeavor. His deep dive into the history of spirits and cocktails led to the publication of his seminal work, Imbibe!, which brought the story of Jerry Thomas, the father of American mixology, to a new generation. This book, along with his subsequent works, has been instrumental in reviving interest in classic cocktails and the rich history behind them.

The Power of Storytelling in Cocktail Culture

One of the key themes of our conversation was the importance of storytelling in cocktail culture. David emphasized that cocktails are more than just drinks; they are narratives in a glass. Each cocktail carries with it a story of its creation, its cultural context, and the people who have enjoyed it over time. By understanding these stories, bartenders and enthusiasts alike can gain a deeper appreciation for the drinks they craft and consume.

Challenging the Status Quo

David also discussed the importance of challenging established norms and questioning the status quo in the cocktail industry. He believes that innovation should be rooted in tradition and that by understanding the past, we can better shape the future of cocktail culture. This approach encourages creativity while maintaining respect for the foundational elements of mixology.

The Role of Research and Education

As a historian and educator, David highlighted the significance of research and education in the cocktail world. He advocates for a continuous learning process, where bartenders and enthusiasts seek to expand their knowledge and understanding of spirits, techniques, and history. This commitment to education not only enhances the quality of cocktails but also fosters a more informed and engaged community.

Looking to the Future

Looking ahead, David expressed optimism about the future of cocktail culture. He sees a growing interest in classic cocktails and a renewed focus on quality ingredients and techniques. However, he also cautioned against complacency, urging the industry to remain curious and open to new ideas while honoring the traditions that have shaped it.