From Clover Club to Drink Masters: Julie Reiner on Legacy and Leadership in Hospitality
In the latest episode of the Post Shift Podcast, I had the honor of chatting with the legendary Julie Reiner. From her pioneering work at Clover Club to her role as a judge on Netflix's Drink Masters, Julie’s influence on the cocktail world is undeniable. But her story isn’t just about creating iconic drinks—it’s about shaping the next generation of hospitality leaders.
The Road to Cocktail Mastery
Julie’s journey started in Hawaii and took her through the streets of San Francisco, where she discovered her passion for bartending. What began as a way to support herself quickly turned into a lifelong love for hospitality. Her time spent behind the bar at AsiaSF and later at The Red Room helped refine her skills, but it was in New York City where she truly made her mark.
In 2003, Julie co-founded Flatiron Lounge, one of the first high-volume craft cocktail bars in New York. It wasn’t just about mixing drinks; it was about creating an experience. Flatiron became the launching pad for what would become a career dedicated to redefining the cocktail culture. Later, she went on to help establish Pegu Club, another staple in the New York cocktail scene. But it was Clover Club, which opened in 2008, that truly cemented her legacy.
Legacy in the Making
As the owner of Clover Club, Julie’s commitment to cocktail craftsmanship, classic recipes, and quality ingredients has inspired an entire generation of bartenders. But it’s her role as a mentor that stands out the most. On the Post Shift Podcast, Julie shared her philosophy on leadership—how fostering creativity, empowering your team, and maintaining high standards are the true keys to success. Her passion for mentoring isn’t just about teaching bartending skills; it’s about teaching confidence, professionalism, and integrity in the hospitality industry.
The Art of Cocktail Creation
One of the highlights of our conversation was diving deep into what makes a great cocktail. For Julie, it’s all about balance—flavor balance, texture balance, and even the way the cocktail makes you feel. Her approach to bartending isn’t just about following recipes; it’s about understanding the nuances of each ingredient and how they come together to create something special.
In a world where the cocktail industry is constantly evolving, Julie emphasized the importance of staying adaptable and innovative. Whether it’s responding to trends, experimenting with new techniques, or simply keeping your bar environment fresh and exciting, the key is never to stop learning.
Leading Through Change
Julie’s insight into the post-pandemic bar scene was eye-opening. She discussed how bars have had to pivot, innovate, and overcome new challenges. But, through it all, she’s remained focused on the one thing that has always driven her: the people. Julie believes that hospitality is all about human connection, and she’s dedicated her career to fostering that connection in meaningful ways.
What’s Next for Julie Reiner?
Even after decades of success, Julie’s fire hasn’t burned out. She’s focused on new projects, collaborations, and pushing the boundaries of what’s possible in the hospitality space. Her commitment to advancing the industry is unwavering, and it’s clear she has no intention of slowing down anytime soon.
So, whether you're an aspiring bartender, a seasoned industry vet, or simply someone who appreciates great hospitality, Julie’s story is one you’ll want to hear. Tune in to the full episode of the Post Shift Podcast to catch all the insights and wisdom she shared.