Brenton Mowforth on Turning Content into Community with Cheers to Happy Hour

In this episode of the Post Shift Podcast, I had the pleasure of sitting down with Brenton Mowforth—the creative mind behind Cheers to Happy Hour. Brenton has carved out a unique niche by combining cocktail creation, photography, and digital storytelling into a brand that resonates with both hospitality professionals and cocktail lovers alike.

Photography That Brings Drinks to Life

Brenton’s background as a photographer gives his work an edge few others in hospitality media can match. On the podcast, he shared how visual storytelling is just as important as the recipe itself. A cocktail isn’t just liquid in a glass—it’s a moment, a mood, and a memory. Through his lens, Brenton captures the artistry of cocktails, turning them into aspirational content that draws people into the story behind the drink.

Cocktail Creation with Personality

Beyond the camera, Brenton is deeply connected to the creative process of making cocktails. His drinks aren’t designed just for the bar—they’re designed for the screen and the community. Each creation is crafted with intention: visually striking, balanced in flavor, and rooted in the ethos of hospitality. As he explained, this combination allows his content to feel both professional and approachable, bridging the gap between industry insider and home enthusiast.

The Social Media Strategy

Brenton has also mastered the digital stage. Cheers to Happy Hour is more than a podcast—it’s a multi-platform brand powered by social media. On Instagram, YouTube, and beyond, he delivers snackable, visually consistent content that keeps audiences engaged. Brenton explained how understanding algorithms is important, but staying authentic to your voice is even more critical. His posts feel natural because they come from a genuine love of cocktails and community, not a manufactured strategy.

Building a Personal Brand in Hospitality

One of the strongest themes in our conversation was Brenton’s approach to branding. He views every post, every photo, and every cocktail as a touchpoint in the larger story of Cheers to Happy Hour. The brand is consistent: fun, visually polished, and always rooted in real conversations about hospitality. That clarity has helped him stand out in a crowded content landscape, building not just an audience, but a community that trusts his voice.

What’s Next for Cheers to Happy Hour

Brenton hinted at the next stage of his journey: expanding his brand into new collaborations and experiences. Whether that’s live events, product partnerships, or new creative series, he’s intent on keeping the heart of his brand intact—photography, cocktails, and storytelling with soul.